Four out of five say that having an ethical label on a product showing it is sustainable increases the likelihood of them buying a product. And many consumers think the quality of Fairtrade marked goods is better than the equivalent non-labelled products. Can you afford not to carry Fairtrade certification?
I want to carry the FAIRTRADE Mark on my productsIf your business owns finished products which you sell on to wholesalers, retailers, distributors, food service companies or directly to the public, you can become a licensee and carry the FAIRTRADE Mark on your goods.
Hundreds of companies are already licensees with the Fairtrade Foundation, proudly showing the FAIRTRADE Mark on their products. When you become a licensee, you will receive:
- Help compiling and updating your Fairtrade supply chain to make sure your product and its ingredients meet our rigorous ethical guidelines.-
Access to national promotional activities for you to participate in and benefit from.
- Regular updates and email with the latest Fairtrade news, including information about Fairtrade retail sales and ways to get more involved with our work
- Tools and advice on how to use the FAIRTRADE Mark effectively. There are three simple steps to becoming a licensee:
Step 1. Go through our licensing checklist and to apply for your licence.
Step 2. Once you have applied, you will be contacted by us through our online Licensee Application Service System, LASer.
Step 3. When your application is complete and has been approved, you will then be a Fairtrade Foundation licensee and ready to get products certified.
It means your company, whether it’s large or small, can help improve the lives of the farmers and workers who produce the products you sell and create a sustainable supply chain. It also means your customers can see the real ethical commitment of your firm.
Independent GlobeScan research shows 9/10 consumers who recognise the FAIRTRADE Certification Mark regard it as a trusted label.
Increasingly consumers are demanding transparency in the sourcing of their food and their products. The best way to do this is through trusted independent, third party certification - and research shows that nearly nine out of 10 consumers trust Fairtrade.